The Trends and the Future at the Mobile World Conference

22 February 2011 Business No Comment Print This Post  Email This Post Liam Nestlep

As TD-LTE standards and networking pioneer, China Mobile is quite popular in the MWC on Wang. China Mobile Chairman Wang with India Bharti, Softbank Japan, Europe, Vodafone, the United States launched the Global CEO Clearwrie other TD-LTE development initiatives, and that “TDD mobile networks will usher in the age of technology.” He was a worthwhile trip, and won the GSMA Chairman’s Award.

Datang TD Industry Alliance together, Shanghai Bell, Nokia Siemens Networks, ZTE, Aeroflex, showing the TD-LTE systems, antenna, meters, terminals and other full range of products and solutions. Huawei launched the LTE overall solution, and introduced a variety of LTE terminal. ZTE will demonstrate the full range of LTE base stations, in particular, introduced the industry’s first integration of a small micro station in 13L, integrated indoor / outdoor macro station, also demonstrates the carrier-based aggregation, multi-antenna enhancement, and multi-point collaboration transmission technology prototype LTE-A and COMP, and plans to launch LTE-A 2012 commercial products.

Ericsson and Sony Ericsson, ST-Ericsson teamed up to launch a complete solution for TD-LTE, and for the first time demonstrated VoLTE business. Inter, Ericsson announced that Telstra has just launched a joint Australia’s first LTE / HSPA network, covering over 99% of the population of Australia’s Telstra Next G mobile network users.

Qualcomm has introduced a new support TD / FDD LTE chipsets MDM9625 and MDM9225, can provide 150 Mbit / s downlink peak data rate and data rate of 50Mbps in the uplink, using 28-nm node technology manufacturing; also backward compatible with previous generations of LTE and other wireless broadband standard.

February 16, OPEN VISTA Consulting’s LTE market research report shows that the end of 2010, 12 countries worldwide network of 18 LTE commercially. At the same time, participation in testing and is testing nearly 200 operators, the world’s leading telecom equipment manufacturers to divide up the 200 operators to test the market.

Reported that two companies from China, Huawei and ZTE are the deployment of LTE 70 and 65 commercial and experimental networks, accounting for 23% and 21% the proportion of the performance of the LTE market, a very aggressive marketing strategy, Ericsson, Nokia Siemens Networks, Alcatel-Lucent were also accounted for 18%, 18% and 17% of the share. In 2010, the number of new commercial cooperation with the design, Nokia Siemens Networks 29% share of new contracts in the world and the first, Huawei and ZTE, respectively 19% and 17% of the share of the top three.

The report analyzes that the contribution of Ericsson LTE industry is still the leader in the next 3 to 5 years of research of new technologies has an absolute advantage, and Huawei and ZTE are the most complete product line, so the TCO side of platform products and leading performance in terms of overall strength of the three lead.

ZTE said it would LTE for mobile broadband communications era as a strategic product, has invested R & D personnel in 4000 LTE product development and global promotion of extensive construction in the global commercial network and the LTE LTE trial commercial network, the company efforts to promote LTE an integral part of the strategy in 2012 will further promote the application of LTE in the world.

February 17, ZTE and China Mobile Research Institute, E-Plus announced on the MWC, the three parties was February 14 signed a cooperation agreement, start from the first quarter of 2011, based on E-Plus in Germany in Germany looks in the 2.6GHz frequency band, the joint test TD-LTE. This indicates that TD-LTE level in international business has been further developed.

From the current network operation and maintenance, and profitability of departure, 3G and HSPA innovations in option is still the focus of many manufacturers, it is clear that when an attractive LTE to become the next gold mine, the beginning of the MWC will undoubtedly become the main chain around the world show the LTE new technologies and new strategies of the stage. Wang will be in 2011 as the first year of commercial TD-LTE, worth the wait.

Android everywhere

As a consumer from the nearest part of the terminal, as always, the most popular and most areas of concern. Overview exhibition audience Modem, data cards, mobile phones and an array of terminal types, smart phones and tablet PCs became the most eye-catching the ball and the MWC this year the most sought after type of terminal. However, in addition to Nokia and a few other manufacturers, almost all manufacturers have adopted end-Android operating system.

The conference can be said to be everywhere Android, Android alliance is a collective variety of show 200 and 20 Android phones several Tablet PC, Android green robot identity in the MWC almost filled every corner of the site.

Meng, president of Motorola China by Pu in the MWC in an interview as saying, “Android is the right choice.” Indeed, high-pass line from the White Motor, the Bangladesh witnessed Pu endangered motorcycle step by step how to use Android Express out of the quagmire, to achieve salvation. The HTC Android in 2010 also with the rapid development achieved, and its mobile phone shipments doubled to 25 million, and now HTC is like birth in the U.S. market leaders hope for 4G smart phones; Samsung, Sony Ericsson, also achieved with Android a good performance improvement.

HTC released at this year’s MWC on new products based on Android: Smart phones Incredible S, Desire S, Wildfire S, FaceBook buttons with Salsa and Chacha, and 7-inch Tablet PC Flyer. Samsung, HTC, LG, ZTE, Huawei, Acer, Huawei also launched the Android-based smart phones and tablet PCs. Shock such as Samsung introduced the industry’s Galaxy Tab2 plate, using a 10.1-inch display, Android 3.0 operating system, game performance super Tegra 2 processors, 16GB and 32GB memory capacities of both versions of the optional, it has also become the One of the most popular end the show.

Chinese manufacturer, Huawei launched on Android3.2, support Slim Tablet PC call feature, the thickness of only 11.2mm of IDEOS X3 mobile phone and a 3.8-inch capacitive screen, 800MHz processor IDEOS X5 phone; Android2.1 based ZTE launched to support 3G and Wi-Fi-Light Tablet PC, and mobile phone based Android2.3 of Skate. Ultra-thin, ultra-light smartphone this year’s most popular features.

From Samsung, LG, Sony Ericsson, HTC and other terminal manufacturers latest release of new models look smart, high-speed processors, large memory, high-definition pixel processing, intelligent operating system and other necessary equipment, one less, and set the equipment and performance in a comprehensive Competition has become the focus of major terminal manufacturers.

Intelligent machines and flat on the increasingly high demand for chips, the chip giant also introduced at the show a lot of heavy products: such as the Qualcomm Snapdragon launch of a new generation of quad-core chipset, enabling the processing speed of 2.5GHz per core and lower power consumption and heat dissipation, enabling the end product look brand new light; NVIDIA will demonstrate its first four-core mobile processor, performance, music 5 times than the previous increase. All these.

However, the formation of a strong and open Android and BlackBerry Nokia made worse in the past year is not easy. However, this shows the large-scale BlackBerry for business machines, stand is quite ambitious, considered in general to the Android demonstrations. Nokia has not introduced new products this year, to the new CEO Elop will only further emphasize its cooperation strategy with Microsoft, its hoping to WP7, to achieve a counterbalance Apple and Android. Nokia MeeGo been abandoned for a time seemed alone and faces an uncertain future; and WP7 now, though still somewhat weak, but the prospects can be expected after Nokia added.

Updates to the broader applications Nuggets

Networks and terminals, the mobile application to become the biggest hot spot of the exhibition. Last year, MWC launched AppPlanet for application development activities in the field, and has achieved great success this year, the continuation of the activity, not far from the main exhibition hall visitors a day flocked AppPlanet pavilion, full of people. According to statistics, there are 1,000 application developers, more than 6,000 individual developers went to the site.

AppPlanet Pavilion presents businesses and mobile application developers can be described as dazzling, involving animation, reading, location, game, life, home appliances and other aspects. Twitter and Yahoo this year for the first time exhibitors MWC, and brings a wealth of mobile applications, and, Twitter CEO and Yahoo CEO Bartz Coase Toro are also present, sharing wisdom.

Apart from the above emphasis on the individual’s mobile applications, cross-industry applications in many industries are also frequent highlights, mobile payment, mobile transport (transport, navigation), mobile advertising, mobile health, and many of the emerging field of mobile applications are widely sought after.

The MWC is specially set up the agenda of mobile commerce, mobile operators, handset manufacturers, financial institutions, technology providers and to pay start-up companies have a variety of discussion around mobile payments. The NFC (Near Field Communication) in particular has become a hot, through the NFC, mobile payment device can be charged to replace a variety of credit cards, membership cards, bus cards and vouchers. NFC has more than ten billion U.S. dollars in the U.S. market, but because of the standards, technologies and business models is still not mature, so the huge space for development.

Art in Barcelona, Alcatel-Lucent on the streets near the hotel, through connectivity with the Audi A8 LTE cars, a live demonstration of TD / FDD LTE mobile converged network environment, the real commercial vehicle applications. It integrates street maps, navigation, video conferencing, video streaming, virtual desktops and music downloads and a series of car services, to become a model of cross-application integration.

Qualcomm shows Telcare, Zephyr, Great Connection, Lifecomm and Independa other models of integrated wireless and 3G technology, “wireless medical” solution; for worldwide network coverage and lack of community connection, which introduced the “Wireless care “solutions; in auto insurance, transportation and logistics industry, high-pass as a telematics service providers to build end to end logistics solutions, and the emergence of two new auto insurance business to provide remote information processing to solve program to help insurance companies car insurance costs directly related to vehicle use of time, history and location of association.

Frequency of mobile financial services are also highlights. Such as Ericsson’s booth on display eStore + wholesale application community, it is the world’s leading operators and GSMA common form of a community, is a multi-tenant Software as a Service (SaaS) solution for operators to quickly create a applications under the brand store, realized in a variety of pre-integrated client terminal to provide the best user experience. The solution brings together a number of native applications, through the wholesale application of the community can have full access to the contents of these applications.

With mobile devices, smart and intelligent network platform, a powerful force, we are moving into a more colorful world.

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